Monday, November 18, 2019
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Holiday Marketing Trends to Watch

The holiday season is approaching, and as we discussed a couple of weeks ago, this means a whole slew of holiday-inspired ads. But anticipating...

Locating Locavores: Why Digital Marketing Matters for Local Businesses

More and more often, consumers are choosing to support local businesses and back to their community. This is great news for local business owners...

Political Climate & Digital Landscaping

By now, you’ve probably already seen ads for the 2020 election season. This is nothing new - for decades politicians have used marketing to...

Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re...

Content is King: Content Marketing in the Digital Age

In the ever-changing field of marketing, not everything has stood the test of time. Just because something worked five years ago does not mean...

The Power of Persuasion in Copywriting

If you’ve ever watched television, you’ve probably seen that Sarah McLachlan commercial to get ASPCA more donations. The one with the heartbreaking song, can...

Press Play: Video’s Role in Digital Marketing

90 percent. That’s how many users say that a product video helps them decide on their purchase. 4.6 billion. That’s how many video ads...

Digital Marketing Isn’t the Future. It’s Now.

Historically more money has always been spent on traditional marketing than digital marketing. But that’s all about to change. For the first time in...

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