Tag: marketing
Copy That: Our Favorite Copywriting Tips
Copywriting. It’s a one-of-a-kind beast. It’s totally different from any other type of writing. It’s an art form where you work to bend the...
The Importance of Brand Loyalty
We’ve spoken before about brand loyalty. But what is it? And, more importantly, why does it matter so much? Well, a great example of...
Where to Start: Graphic Design
When your business is taking its first few steps, bringing on a creative agency might not be an option. Nor is it the first...
#Trending: Digital Marketing on Twitter
With 321 million monthly users, Twitter is a huge platform. But it’s sometimes forgotten about when it comes to digital marketing. We’ve discussed marketing...
Scripted Out: 5 Tips on Scripting Your Marketing Videos
Video marketing is a tricky science. If your content is too short, it doesn’t get the point across. Too long and you lose the...
The Magic of Information Architecture
We’ve talked before about just how much information is provided to users on a daily basis. Now imagine all of the content you see...
Personality Matters: Developing a Brand Voice
Your brand. What is it? What color do you see when you think of it? How does it talk? What kinds of jokes does...
To Gram or Not To Gram: Instagram Marketing Do’s and Don’t’s
Instagram marketing. It’s a relatively new marketing technique in the scope of things. And with anything relatively new, there comes a whole new field...
Dynamic Ads and Why They’re Dynamite
Dynamic ads, a marketer’s secret weapon. But what on earth are they? The word ‘dynamic’ can mean a lot of different things, but if...
Geomarketing: Your Local Targeted Ads
We’ve talked in the past about how technology is changing the marketing game. With innovations happening every day, it remains true. Now technology is...
