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The Importance of Brand Loyalty

We’ve spoken before about brand loyalty. But what is it? And, more importantly, why does it matter so much? Well, a great example of...

Where to Start: Graphic Design

When your business is taking its first few steps, bringing on a creative agency might not be an option. Nor is it the first...

#Trending: Digital Marketing on Twitter

With 321 million monthly users, Twitter is a huge platform. But it’s sometimes forgotten about when it comes to digital marketing. We’ve discussed marketing...

Scripted Out: 5 Tips on Scripting Your Marketing Videos

Video marketing is a tricky science. If your content is too short, it doesn’t get the point across. Too long and you lose the...

Building A Better Site: The Magic of Information Architecture

We’ve talked before about just how much information is provided to users on a daily basis. Now imagine all of the content you see...

Personality Matters: Developing a Brand Voice

Your brand. What is it? What color do you see when you think of it? How does it talk? What kinds of jokes does...

To Gram or Not To Gram: Instagram Marketing Do’s and Don’t’s

Instagram marketing. It’s a relatively new marketing technique in the scope of things. And with anything relatively new, there comes a whole new field...

Dynamic Ads and Why They’re Dynamite

Dynamic ads, a marketer’s secret weapon. But what on earth are they? The word ‘dynamic’ can mean a lot of different things, but if...

Geomarketing: Your Local Targeted Ads

We’ve talked in the past about how technology is changing the marketing game. With innovations happening every day, it remains true. Now technology is...

Traditional Strategies of Markets Past

Do you find yourself asking the question: should I start putting money into digital marketing for my business? Spoiler alert: the answer is yes....

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