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Find Your Niche – And Market to Them

What is your niche? If you own (or have considered opening) a business, you’ve probably asked yourself this question. Whether you’re an Oregon company...

Web Design Trends Coming in 2020

With this year already coming to a close, we’re already looking towards the new year. We’re seeing what we can do to improve our...

Holiday Marketing Trends to Watch

The holiday season is approaching, and as we discussed a couple of weeks ago, this means a whole slew of holiday-inspired ads. But anticipating...

Locating Locavores: Why Digital Marketing Matters for Local Businesses

More and more often, consumers are choosing to support local businesses and back to their community. This is great news for local business owners...

Social Climate and its Impact on Advertising

It’s officially Halloween which means candy, costumes, and an end to all of the Halloween-inspired ads you’ve probably seen. No matter what platform you’ve...

Political Climate & Digital Landscaping

By now, you’ve probably already seen ads for the 2020 election season. This is nothing new - for decades politicians have used marketing to...

Persuasion in Video Marketing

In the past, we’ve covered how persuasion in copywriting is a powerful tool. But if a picture is worth a thousand words, imagine how...

Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re...

Content is King: Content Marketing in the Digital Age

In the ever-changing field of marketing, not everything has stood the test of time. Just because something worked five years ago does not mean...

Keywords: The Key to SEO

Search engine optimization is every marketer’s friend. An easy way to build your SEO is through blogging. The trick, however, is doing it right....

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