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Persuasion in Video Marketing

In the past, we’ve covered how persuasion in copywriting is a powerful tool. But if a picture is worth a thousand words, imagine how...

Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re...

Content is King: Content Marketing in the Digital Age

In the ever-changing field of marketing, not everything has stood the test of time. Just because something worked five years ago does not mean...

Keywords: The Key to SEO

Search engine optimization is every marketer’s friend. An easy way to build your SEO is through blogging. The trick, however, is doing it right....

Copy That: Our Favorite Copywriting Tips

Copywriting. It’s a one-of-a-kind beast. It’s totally different from any other type of writing. It’s an art form where you work to bend the...

The Importance of Brand Loyalty

We’ve spoken before about brand loyalty. But what is it? And, more importantly, why does it matter so much? Well, a great example of...

Where to Start: Graphic Design

When your business is taking its first few steps, bringing on a creative agency might not be an option. Nor is it the first...

#Trending: Digital Marketing on Twitter

With 321 million monthly users, Twitter is a huge platform. But it’s sometimes forgotten about when it comes to digital marketing. We’ve discussed marketing...

Scripted Out: 5 Tips on Scripting Your Marketing Videos

Video marketing is a tricky science. If your content is too short, it doesn’t get the point across. Too long and you lose the...

Building A Better Site: The Magic of Information Architecture

We’ve talked before about just how much information is provided to users on a daily basis. Now imagine all of the content you see...

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