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Video Marketing Matters More Than Ever

Yeah, here’s another blog about video marketing. But what can we say? It works. It works well. So, of course, we’re going to be...

2019 in Digital Marketing. It’s a Wrap.

Well, it’s been a wild ride this year - for Wolf & Key and for digital marketing as an industry. At the beginning of...

Find Your Niche – And Market to Them

What is your niche? If you own (or have considered opening) a business, you’ve probably asked yourself this question. Whether you’re an Oregon company...

Social Climate and its Impact on Advertising

It’s officially Halloween which means candy, costumes, and an end to all of the Halloween-inspired ads you’ve probably seen. No matter what platform you’ve...

Political Climate & Digital Landscaping

By now, you’ve probably already seen ads for the 2020 election season. This is nothing new - for decades politicians have used marketing to...

Persuasion in Video Marketing

In the past, we’ve covered how persuasion in copywriting is a powerful tool. But if a picture is worth a thousand words, imagine how...

Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re...

Copy That: Our Favorite Copywriting Tips

Copywriting. It’s a one-of-a-kind beast. It’s totally different from any other type of writing. It’s an art form where you work to bend the...

The Importance of Brand Loyalty

We’ve spoken before about brand loyalty. But what is it? And, more importantly, why does it matter so much? Well, a great example of...

Where to Start: Graphic Design

When your business is taking its first few steps, bringing on a creative agency might not be an option. Nor is it the first...

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