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Find Your Niche – And Market to Them

What is your niche? If you own (or have considered opening) a business, you’ve probably asked yourself this question. Whether you’re an Oregon company...

Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re...

From Crickets to Conversions, Why Your Audience Matters

Not everyone will love every single thing you produce. The masses won’t all be receptive to everything you market. Think of your product or...