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Social Climate and its Impact on Advertising

It’s officially Halloween which means candy, costumes, and an end to all of the Halloween-inspired ads you’ve probably seen. No matter what platform you’ve...

The Importance of Brand Loyalty

We’ve spoken before about brand loyalty. But what is it? And, more importantly, why does it matter so much? Well, a great example of...

Personality Matters: Developing a Brand Voice

Your brand. What is it? What color do you see when you think of it? How does it talk? What kinds of jokes does...

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