Yeah, here’s another blog about video marketing. But what can we say? It works. It works well. So, of course, we’re going to be talking about it. Video marketing saw its rise in the recent years of the last decade, but it quickly rose to be the best-performing content around. Let’s dive into why it’s so successful and, more importantly, why you should start using it.
The Rise of Video Marketing
A while ago, we discussed how important content has become to all marketing strategies. This became increasingly apparent as more and more consumers used ad-blockers. With the typical in-your-face kind of ads, companies were seeing that the content was being blocked and, therefore, a waste of money. In addition to making more user-friendly content, having more content on your website improves its SEO. So, basically, content is important. But why video?
Well, the numbers don’t lie. According to a recent study, users will spend 88% more time on a website with video content than on one without. On top of that “ 54% of consumers want to see more video content from a brand or business they support.” These are only a few of the nearly countless statistics on video marketing, so it’s clear the content performs as well as expected.
When To Use It
Well, if you aren’t already, you probably should be. Video is a very important asset. But it’s not easy to do. You have to utilize scripts, make sure that the content is still persuasive, and plenty of other ins and outs. It can be intimidating, but it’s crucial to strategy nonetheless. Even something as simple as a video on your homepage will keep users there longer according to the earlier statistic. The trick is to make quality video content that is genuine, authentic and attention-grabbing.
Easier said than done, right? Here at Wolf & Key Marketing, we handpick a perfect Wolf Pack for each of our clients, including a videographer to best suit your goals. Reach out to become a client today, and we’ll bring the video marketing skills to you.
