It’s officially Halloween which means candy, costumes, and an end to all of the Halloween-inspired ads you’ve probably seen. No matter what platform you’ve seen this season-tailored marketing, it’s a great strategy because it plays on the importance of relevance. Relating your brand to something that’s happening in the world will always help it stand out among competition. How do you nail a relevant ad, and what are some other ways social climate have shaped advertisements?
Skittles have released their first Halloween ad in years, staying true to their brand’s personality in the process. There have also been some Geico ads that are in the Halloween spirit, one of which features Casper and another with a classic witch character. These are three great examples of well-executed ads that cash in on the social climate. But doing this right isn’t always an easy feat. You have to stay up-to-date with current trends, consumer demands and much more. Finding the right balance between these results in a successful and relevant ad.
Halloween isn’t the only time brands tailored their ads to what is going on in the world around them. Ten years ago, we never would have imagined dueling smart home assistants like Alexa and Google Home. But the market changes with the consumer’s demands and the rise of new technology. When the market changes, so does the marketing. You’ll see ads from Microsoft that specifically target Macbooks. All of these ads (and more) are direct responses to things that are happening in the world at any given time. It’s long been established that Apple has incredible brand loyalty. Because of that, Microsoft and other competing companies can get a rise out of consumers by “attacking” such a widely-loved brand.
Most ads, when you think about it, are working in tandem with the way the world is moving. The development of new technology gave us new ways to market. The upcoming holiday season will inevitably lead to holiday-based ads. Advertisements will always be updated to stay up-to-date. Now we’ll leave you with a Halloween from the team at Wolf & Key, and keep an eye out for those Thanksgiving ads.