By now, you’ve probably already seen ads for the 2020 election season. This is nothing new – for decades politicians have used marketing to promote their campaigns. What is new is the ability like never before to promote them in the digital world. As we’ve covered before, one of the best parts of digital marketing is the ability to reach very specific audiences. Because of this, and several other reasons, the digital world has become a huge playing field for political campaigns.
Twenty years ago, a headline like “Facebook caught Russia and Iran trying to interfere in 2020” would have never existed. But in these untravelled waters, what is the status quo?
The Problems We Face
With such a large amount of content on Facebook and the digital world in general, it’s hard to walk the line between freedom of speech and things that are crossing the line. Recently, Mark Zuckerberg, the founder of Facebook defended their ad policy after it came under fire. Again. As Zuckerberg says, there are strict guidelines in their advertising policies, but it is up to the user to determine what is true and what isn’t.
So where does the responsibility really lie? And what’s the solution? At Wolf & Key, we are incredibly intentional about the ads we produce. But not everyone is. Because of that, the responsibility is with both the users and the advertisers to be intentional about what they read and produce respectively.
The political climate, just like a cultural climate (which we’ll talk about next week), impacts how the world works. This includes the digital world. The content, the context and more. If you’re looking for a company dedicated to creating intentional, powerful ads for your brand, apply to be a client today.