What is your niche? If you own (or have considered opening) a business, you’ve probably asked yourself this question. Whether you’re an Oregon company selling Bigfoot soap (Oregon has a LOT of Sasquatch sightings), or more notably a company that’s tailored to left-handed people, there’s a niche for it. Identifying the niche you can hit can skyrocket your marketing efforts. This all ties in very heavily with relevance, which we’ve discussed before. But how can you do it right? And, more importantly, will it actually make a difference?
Doing it Right
Finding the balance here is the toughest part. If you’re targeting a niche market, you also want to be careful not to alienate potential customers. A really great niche marketing strategy will highlight the strengths of your company, while sparking potential interest by showing what makes you different from the rest of your competition.
On top of that, you really need to get inside the mind of your ideal customer. Creating, defining and understanding your target audience is a make or break step in every marketing strategy. But we’d be remiss not to mention it in connection with a strategy that relies so heavily on it. This includes doing a lot of market research. Conducting research all the way down to what other sites users who would be interested in your brand visit is important in knowing who you’re trying to reach.
And let’s not forget that you know your company better than anyone else. You know what makes it stand out. You know what niche you’re trying to hit. You know what strengths and weaknesses your product or service has to offer. Use this to your advantage.
What it Does
We might be a little bit biased, but digital marketing is a powerful, productive tool. Users today will see more ad content than ever before, and that’s both great and terrible. It’s great because it’s such a wide, plentiful platform. But it can be terrible because with experience comes knowledge. And that means plenty of people know how to sniff out a bad ad and scroll right past it. It also means plenty of them know that some of their best purchases have come from online ads.
What matters most is having a team in your corner that knows just what you need. Reach out to Wolf & Key Marketing today and let us bring your brand to the forefront of your industry.