Your company is your baby. You’ve put your all into it and you want to work with someone who understands how important it is. So choosing a digital marketing agency can be scary. What are you supposed to ask for? What can you expect from the agency? Well, as an experienced digital marketing agency ourselves, we’ll tell you.
What You Should Do
Before deciding what digital marketing agency to go with, you should figure out what you want to get out of it. Digital marketing is bigger now than it’s ever been, and it’s growing. So you definitely need to put some thought into how it can help your business.
There are plenty of ways online marketing can help your business. With the growing demand for user-friendly, visually pleasing websites, an agency can help you redesign your website. There’s also pay-per-click advertising, a technique that helps you generate leads and buzz about your company. This drives traffic to your website, producing what most of you are looking for – conversions, which equal sales.
Brand awareness is key to brand success. So, whether it’s a strong social media presence, lead generation or any other part of digital marketing, decide what you want out of this deal. It will help you know what to ask for and expect when you’re looking for an agency that fits your needs.
What You Should Expect
Having high expectations for the agency you choose is never a bad thing. In fact, you should expect great things from them. At Wolf & Key, we are as passionate about our clients’ companies as they are. So we expect great things from ourselves as much as our clients expect the same from us.
There are many qualifications that indicate a quality digital marketing agency. Here at Wolf & Key, we are Google Premier Partners. This is beneficial to our clients in many ways. From access to beta features before anyone else to knowing that we meet higher performance and spending requirements than competitors. Our creative team has a variety of certifications, like Adobe certifications and Hubspot social certifications.
These are a few of the ways you can spot a successful digital marketing agency. So you’ll want to make sure the agency you’re looking at has these as well.
What You Should Ask About
It’s a good idea to ask for proof of their success. You’re certainly not out of line in wondering if an agency’s claims are fact or fiction. Wolf & Keys offers information about our success in social media branding and more. We’re proud of our numbers and, beyond that, transparency builds trust.
The agency you choose should be passionate about keeping up with trends in digital marketing. For example, our team continuously gathers certifications from Google, Adobe, YouTube, Hubspot… The list goes on, and it stretches beyond only marketing. We keep up with industry trends and positioning. We want to know everything.
Knowing what your competition and inspirations are up to helps a company push the boundaries and keep from growing stagnant. Ask about how they keep themselves in the know and what certifications they have.
Make sure you know what you want out of this deal, and you understand what to expect. With that, you’ll be well on your way to finding the perfect agency to bring your visions to life. If you’re interested in what Wolf & Key can do for you, check out our application page.