Think about how much of the market is online nowadays.
A lot, right?
So if you want to keep up, you’ll need to start hammering out some great campaigns. But how do you make your ads stand out in a sea of your competitors’ Google AdWords campaigns? With the right type of Google AdWords campaign.
Here are some of our personal favorites.
Full-funnel campaigns widen your funnel by putting the buying process back in the equation.
Customers go through stages during the buying process: awareness, interest, consideration, intent, evaluation, and purchase. Customers at different stages of the buying process will have different goals in mind.
So widen your funnel. Make sure your ads are aligned with these goals and stages. What you’ll end up with is more ad relevancy and more conversions.
Remarketing campaigns are known for creating quick turnarounds and sharp increases in ROI. Your typical search ad gives you little to no control over who sees your ad. But a remarketing audience limits your search to people who are already familiar with your brand.
Because of this, it makes sense to treat this audience differently than any other. (You’ve already piqued their interests. Now they just need that extra nudge.)
The key is to not take the exact same approach you did last time. Dissect your ad. Find out what worked and what didn’t work. Sometimes, the smallest tweaks can mean the difference between a good remarketing campaign and a great remarketing campaign.
For example, if you used a basic search ad the first time around, then try switching it up with a display ad or two when you’re ready to remarket. The most successful remarketing campaigns are the ones that don’t make the same mistakes twice.
Geographically Targeted Campaigns
Running a successful geographically targeted campaign means making sure your ads align with the needs of different audiences from different cultures.
Geographically targeted campaigns can really help you cut down on costs.
Simple: Keywords cost more in the U.S. and Europe than they do in other regions.
Think about it: The same keywords you’ve been looking at may cost less in a different part of the world. That means you can use this type of campaign to reach a wider audience while saving money in the process.
But if you want to get the most out of a geographically targeted campaign, you’ll need to make sure you’ve taken the time to understand the local lingo. For example, other cultures have different ways of describing something “small”. Some cultures say “mini”, while others say “compact”. When you’re aware of the cultural differences, you’ll wind up with higher ad relevancy, a better ad Quality Score, higher ad placement, and lower CPCs.
Ad campaigns come in many forms, and these are by far some of our favorites. But don’t just take our word for it. Test them out for yourself. And when you’re ready to get started, we’ll help you choose the best ad extensions for your next campaign.