Digital marketing is a blanket term that’s not always understood. It covers everything from advertising to SEO to web design and a bunch of things in between. Here at Wolf & Key, one of the alleys of digital marketing that we specialize in is building out websites. We love these projects because of how hands-on they are, but also because a website has an impact on all digital marketing efforts for the brand. User experience, search engine optimization, and branding are just a few examples of how website design impacts a brand.
Have you ever been on a website that just… doesn’t work? Chances are, the answer is yes. And, if you’re like most people, this poor user experience will leave a sour taste in your mouth when it comes to that brand. And when it comes to your brand, you certainly don’t want to leave a sour taste in anyone’s mouth. User experience covers the entire experience that a user has on your site. Whether it takes too long to load, or you’re stuck clicking on a billion buttons just to reach the address. These are a few things involving web design that will turn customers off. And, more often than not, it will lead to them clicking right out of your site.
Search Engine Optimization
Search engine optimization, also known as SEO, is what determines a website’s placement on search engines like Google. Good placement – in ads and search results – is critical to any digital marketing strategy. Website design, when done right, is hugely influential on your SEO. A few things that negatively affect SEO are things like repeat content, multiple pages with the same information and more. So, whether you’re starting from scratch or going all Extreme Website Makeover, it’s important that you can trust the company you choose to do this well.
Your brand needs to stay consistent from start to finish. This (obviously) includes your website’s design. Odds are you’ve been on a website that’s so poorly-designed that you questioned the brand itself. After all, what was cutting-edge five years ago is out-of-date these days. Not to mention, if all of your branding, your image, your content, etc. looks one way. If your website isn’t able to reflect that, customers will be confused, which plays into the user experience.
Overall, website design reflects your brand as a whole. Keeping it consistent – and more importantly consistently quality – will help users identify your company. With all that said, web design is no easy task. If you need help, let our Wolf Pack bring the expertise to you. Apply to become a client today.