We talk – and think – a lot about search engine optimization (also known as SEO). This is the practice of optimizing everything on your website so that when someone searches similar keywords, it pops right up. We have a lot of experience making sure our clients’ sites are optimized – but it doesn’t end with websites. That’s right. Social media accounts need to be optimized too. 

Search Insta Optimization

Instagram accounts give your brand an identity of its own. So, the importance of a well-curated platform can’t be understated. But the thing is, people aren’t just going to find your account because it’s aesthetically pleasing. However, optimizing your account for user searches isn’t an overnight process. There are a few ways to go about it, but first, let’s start with the why. 

Why it Matters

Engagement. Is. Everything. Seriously. When it comes to a successful social media account, engagement will make it or break it. And, popping up high in search results will lead to better engagement. Then engagement turns into optimization which turns into engagement which… well, you get it. The point is, engagement is a huge part of appearing in front of more and more users. This increases brand awareness, loyalty, and more. If optimizing your account leads to more engagement, it will inherently lead to more awareness. 

How to Do It

Well, we can’t give away all our trade secrets, but here are a few ways to optimize your social accounts. First, and arguably the easiest step, is to start using hashtags. And using them well. That means using hashtags that are relevant to the audience you want to reach. For example, if you’re a coffee shop, you’ll want to use hashtags like “coffee, latte, cafe” and similar tags. This helps users who are interested in coffee shops find you. Another trick is to use keywords. Yep, just like with your website, keywords matter. Whether it’s in your bio, your captions, even your username. 

While those are just a few ways to improve the searchability of your account, hopefully, you’ll see the importance of it. Now, we totally get it if this feels overwhelming. And, if it does, that’s what we’re here for. Reach out to the Wolf Pack today, we can make it make sense.