Search engine optimization is every marketer’s friend. An easy way to build your SEO is through blogging. The trick, however, is doing it right. One of the best ways to increase your SEO ranking is by using keywords. We’re all about intentionality here at Wolf & Key, and that’s something we incorporate into choosing keywords as well. Using intentional keywords helps interested readers find your blog. By doing this, readers looking for goat yoga blogs don’t come across blogs about goat milk. Here’s how to do it and why it’ll make a difference. 


To start, get into the mind of your target audience. Be intentional about it. Try to figure out what they would be searching for, and make these your keywords. If your users are going to look up pizza recipes, “pizza recipes” should be your keyword. This helps your blog be shown higher in Google’s ranking which raises engagement. It’s important not to load your whole blog with that specific word, however. This will actually decrease your SEO ranking. Doing this right will help you generate the right type of traffic. 


But what’s the right type of traffic? These are the kinds of people who are most likely to read your entire post. Using the right keywords captures the right readers, who will read your post because they’ve found the right material to read. Another reason this works so well? People love personable content. If you capture them with your keywords, you can seal the deal with your brand personality. Nowadays that will make or break how much people enjoy reading your content. When you build personal connections through your blogging and you’ve connected with qualified leads through your keywords and SEO, you’re set up for success. 

When blogging is successful, it can be very successful. You just have to figure out how to make it successful. But don’t worry, that’s what we’re here for. Let us help you with your SEO through blogs or any of the other content we can create for you. Become a client today.