“SEO this” — “SEO that…” The term “SEO” gets thrown around a lot in marketing, but it’s also one of the things we get asked about the most. As something that can make or break your marketing strategy, Search Engine Optimization (SEO) a crucial part to understand. So what does it do, and why is it so important to work with a company that knows the ins and outs of it? As Google Premier Partners, Wolf & Key knows a thing or two about how it works, and we’ve seen firsthand how much success proper SEO can bring a campaign.

What It Is

In its most basic form, search engine optimization is the process of getting traffic to your website across various platforms. When this is done right, it increases both the quality and quantity of the leads pushed to your websites. This means the people coming to your website are the kind of people who are in your audience, so they’re more likely to give you their business.

Basically, SEO is a way to “hack” or “outsmart” the algorithms of search engines to help your content to appear higher in the results. We could go into the science behind it, but we have experts in this on our team for a reason – it’s not the easiest thing to explain. Think about it this way: when you search “veterinarians near me” you are shown relevant results. That’s because the vet offices near you have “optimized” their website so Google will show it to users.

Why You Need It

That’s exactly why it’s so important. The algorithm that search engines have built makes it extremely easy for their users. For the businesses – not so much. For users, it’s great to know you’ll only be seeing results Google thinks best suits the users needs. But it’s intimidating for the companies behind the scenes who are trying to climb up that algorithm. The hard part is that it’s very important to climb up those ranks. Otherwise, it’s easy to get lost in the flood of search engine content.

So, how do you crack this code? Now that you know a little more about what it is, you can do some research on how to do it yourself. The best way to succeed with your SEO is working with a digital marketing agency that has experience with it. Here at Wolf & Key, our team members are Google Analytics certified and have witnessed the success of search engine optimizations for our clients. So, if you need a hand, reach out to us – you’ll be in great hands.