Social Media Marketing
Given that we’re a digital marketing agency, we talk a lot about social media marketing. But what exactly do we mean?
Social media marketing refers to the process of gaining traffic or attention through social media sites. Why is this important? Social media makes it easy for people to find new content such as news stories and products. It can also help build links that support SEO efforts.
Social connections may also impact the relevancy of some search results. Whether that’s within a social media network or a search engine (think google or yahoo). Social media marketing lets you and your business take advantage of all those hours people are spending on these sites.
Where should your social media marketing be focused?
Common social media websites targeted by successful business are –
Facebook, Instagram, Twitter,Pinterest, Google+, Linkedin, YouTube.
In order to best market on these major sites, it’s important for businesses to build a social media marketing model. This model is based on a lot of things, but all of them should include the following:
- Define a financial plan
- Define who manages the social network
- Select target audience
- How to best promote products and services
- How performance is measured
A quick stat:
Social networking is used by 76% of businesses today, and business retailers have seen 133% increases in their revenues from social media marketing.
What makes SMM different than other types of marketing?
Marketing on sites like Instagram or Facebook allows consumers to share opinions or ideas about your business or product on your page. This makes each customer a part of the marketing department because other customers read their comments or reviews. This engagement process is essential to a successful social media marketing strategy.
More on social media marketing to come later! If you haven’t done so, check out our other blogs that dive deeper into different aspects of social media: