1. Think Like A Social Media Planner
In the marketing world, planning is a no-brainer and a life-saver. And with an ever-growing need for engagement on social media, organized planning can make it a whole lot easier to connect with your viewers.
For our clients, we always start with the dreaded…spreadsheet. Before you abandon the rest of this article, let’s clarify that it’s not the horrible kind of spreadsheet. All you need to do is lay out what you’re going to post and when you’re going to post it. Do it a month ahead of time, and you’ll be able to lay out a clear picture of the products, people, or events you want to focus on that month. It makes it easy to move things around, see it all at once, and most importantly, not lose your mind trying to decide what to post in the moment every day.
Once the spreadsheet is laid out, Hootsuite is one of our favorite social media planning tools. You can easily create, edit, and schedule a multitude of posts for multiple different platforms. Lay out an entire month’s worth of posts in one sitting, respond to some viewers, or just keep an eye your social media channels all from one place. With all the free time Hootsuite gives you, you’ll have lots of time to focus on the parts of your business you love most.
2. Think Like a Social Media Researcher
Knowing your target market is just as important as conversing with them. That means a bit of research is in order.
Tagging and Hashtagging.
Let’s talk Instagram. Tagging other well-known profiles relevant to your photo is a great way to extend your organic reach. Not only will you gain the attention of those profiles (maybe get a repost if your content is awesome?), but you’ll also gain the attention of their followers as well. Relevant businesses will have relevant followers, and relevant followers are more likely to become interested in your brand as well. Example: you’re looking super badass on your Harley motorcycle and you’re wearing Levi’s jeans…which two big brands should you tag in this scenario?!
Hashtags are another great way to extend your organic reach because they categorize your posts to be searchable and linkable. Viewers can click on a hashtag and be redirected to a page that displays all of the posts that used the same hashtag. The more popular the hashtag, the better your chances of being discovered. And don’t forget to go interact (like and comment) with relevant hashtags too.
Think like a researcher and go find 10 accounts you can tag that will get you in front of the right eyes on Instagram. To optimize your hashtags, check out social media tools like SocialDrift and Instaheap.
3. Think Like a Copywriter
Whether it’s captions or hashtags, words matter. An effective writing “voice” draws in new viewers and keeps them coming back for more.
That doesn’t mean you have to become an English Major. It just means that you need to connect with your target market on a personal level. Be conversational and always think about the audience you’re talking to. An easy example, you wouldn’t idgaf or rofl if you’re texting your gramma…unless your gramma is cool af.
Need help breaking the ice? There are tools for that. One of the best editing tools is the Hemingway App, which helps you eliminate wordiness and get straight to the point.
4. Think Like a Photographer & Designer
Social media is so full of noise that anything that looks terrible is going to be dismissed. BUT smartphones make it possible for everyone to be a photographer and a designer nowadays. You just need the right tools.
VSCO is a great photo app to start with. The main draw of VSCO is the robust editing tool that let’s you filter and color correct. You can also upload photos directly to your social media profiles. Snap, edit, and post in a matter of minutes. Easy-peasy. Plus, the people at VSCO are good friends of ours…so go get their app or else!
Font Candy is another great editing tool that allows you to overlay your images with customizable text. Since captions are quickly skimmed over these days, a graphic can help you get the point across a lot more effectively.
5. Think Like a Videographer
If a picture tells a thousand words, how many do you think a video tells? According to Cisco’s research into global IP video traffic, over 500 million people are watching videos on Facebook every day. Four years from now, video content will account for like 80% of all consumer traffic.
With the right videos, your statement will become a captivating story. By keeping your videos short, sweet, and informative, you’ll be able to engage your viewers while embodying your brand.
Animoto [https://animoto.com/apps/mobile/ios] is a great tool for beginners who are looking to create compelling video content. You can choose your background music, customize your photos, video clips, and text, and share the finished product directly to social media.
6. Think Like a Customer Service Rep
When it comes to communicating with potential consumers, social media is a great way to do so. According to a recent study by J.D. Power, over 67% of consumers use social media to ask questions or find help resolving problems. Sheesh. So social media is basically the new front desk lady.
Don’t leave your digital following on hold. Tools such as Hootsuite and Talkwalker allow you to monitor conversations and keywords across multiple social networks, making it easy to stay on top of your consumers’ needs. It will make them feel valued and establish rapport as well…and that means they’ll remember your brand for all the right reasons.
7. Think Like a Social Media Data Guru
Let’s face it: Likes, comments, and shares are awesome, but they’re meaningless if you’re not using them to your advantage. All those little blue thumbs and colored hearts can tell you something. Use these stats to test new ideas and advertising strategies. What type of post gets more likes? What about posting at different times of the day? It’s as simple as focusing on what creates the most engagement, and eliminating what doesn’t.
When running ad campaigns, change ONE thing about the ad and see if it performs better than before. This way, you can tweak things until you’re getting the most bang for your buck.
There’s a whole lot more we could go in to in each of these 7 categories, so hit us up with questions! Social media is a tough nut to crack, but if you take one thing at a time, use your tools, and stay active, your following and your wallet will thank you.