No one can really see the future. But with the power of past trends in our pocket, we can make a few well-educated guesses. We’ve already covered some of the web design trends we expect to see this year. However, with social media being one of the easiest ways to connect with consumers, it’s important to keep up with these shifts. Here are a few of the trends we expect to see through the rest of the year:
Social Commerce Will Soar
Social commerce is the use of social media platforms like Instagram, Pinterest, and more to sell products or services. This has already seen significant success and growth in 2019. But with digital marketing strategies like targeting, dynamic ads, etc, we’ve seen e-commerce reach levels higher than ever. Social media platforms will become increasingly commerce-friendly (something we’ve already seen with Instagram’s in-app shopping feature).
Videos Will Reign Supreme
If you’ve spent more than five minutes on social media recently, odds are that no matter the platform, you’ve seen video content. In fact, if Cisco’s recent study is correct, 82% of all online content will be video content by 2022. Video content includes everything from YouTube videos and Instagram stories to video ads.
As technology and social media grows, so do privacy concerns. Because of this, social platforms will make moves to protect their users’ information. This will cause shifts in the way advertising occurs online. That doesn’t mean you won’t see ads. Rather, social media platforms, as well as digital marketing agencies like Wolf & Key, will see shifts in how they target and market to users.
These are only a few of the ways that we predict social media will be changing in the new year. With all of these shifts in the digital landscape, it’s important to have a team of experts in your corner. Apply to be a client with Wolf & Key today and see how we can change your social media strategy.