Everyone’s a freaking blogger these days. Like, it’s ridiculous. How in the world is some random mom from Tennessee almost a millionaire by taking pictures of her kids in cute clothes and going on vacation? We’ve got no idea… just kidding, we actually do, and we can help you figure it out too. Whether you’ve got a clothing company, you’re a real estate agent, or whatever it is, here’s how to create money-making blogs in 2018.

1) Clean Theme

There is absolutely no way anyone will want to read your blog is the design is crap. And listen, a writer is writing this blog right now, so believe us when we say, the content of your blog is absolutely, incredibly, unquestioningly, inherently, important. But this is 2018 and you have to have good visuals to go along with that perfect writing. When it comes to WordPress, making sure your blog is professional means picking a good theme.

Not a designer and not sure where to start? Here’s a list of 20+ free WordPress themes to make your blog look like you know what you’re doing.

2) Relevant and Interesting Content

Chances are you know at least a little bit about what your blog will cover. It’s something you’re good at, something you know something about (or at least it should be). For the Pack it’s, obviously, anything that’s related to marketing. But we’ve got friends that write blogs about religion, the ever-evasive and difficult-to-conquer “lifestyle” blog (both here and here), photography, community happenings, and a lot more.

Each of these blogs appeals to a certain niche market. They understand what’s relevant to their readers and they keep their blogs interesting with new and innovative ideas and topics. You’ve gotta bring something to the table or you’ll just fall in with the crowd of “I work at Starbucks and write a blog on the side” people, ‘cause the world is super over them.

3) Plug-ins

Basically, plug-ins help you optimize your content for SEO. If you don’t know what SEO is, check out this blog as soon as you’re done reading this.

What’s our favorite plug-in at WK? Without a doubt, Yoast SEO for WordPress.  

Yoast SEO checks and gives suggestions on how to improve readability of your blog while also optimizing SEO. Just plug your blog into Yoast and adjust your content according to its checklist of requirements and improvements. Perfect.

There it is

Those are our 3 tips for creating money-making blogs in a 2018 world already saturated by blogs.

Honestly, we’re not going to sit here and lie to you, being a full-time blogger and actually making money is super hard. Even if you’re a business owner and just want to drive traffic to your website through blogs, it’s still super hard. Expect to market yourself pretty heavily on Instagram and Facebook. If you need help getting your blog out there on social media, check out some of our other blogs covering social media marketing:

What is Social Media Marketing?

7 Steps to Becoming a Social Media Expert

9 Helpful Features When Using Instagram for Business

Be sure to subscribe to our blog to see new posts about this topic as they come! We’re always trying to put out new blogs that keep you updated and give helpful tips about how to market yourself on multiple platforms.