Campaign Types That’ll Fill Your Sales Funnel
Think about how much of the market is online nowadays. A lot, right? Right. So if you want to keep up, you'll need to start hammering out some great campaigns. But how do you make your ads...
What Kevin Kennedy Actually Does at Wolf & Key
"Literally, Wolf & Key revolves around me... no don't quote that!" -Kevin
We've become aware of an issue.
A question, if you will. We've become aware of the fact that people have no idea what Kevin...
Lead Generation Through Pay-Per-Click (PPC)
PPC: Sitting Pretty At the Top of the Lead Gen Food Chain
One of the most frustrating things you can experience as a business owner is an ineffective lead generation campaign. Even if you offer...
What the H is PPC?
PPC. You’ve heard the term, you’ve heard the context, you know what it stands for (pay-per-click). But, what is it? One of the marketing industry’s favorite keywords, this concept is widely known but narrowly...
Quality Score: 3 Reasons It Matters & How To Increase It
Your Google Adwords Quality Score estimates the overall quality of your keywords, ads, and landing pages in relation to one another. This 1 – 10 rating is evaluated primarily at the keyword level, determining the relevance...
