What the H is PPC?
PPC. You’ve heard the term, you’ve heard the context, you know what it stands for (pay-per-click). But, what is it? One of the marketing industry’s favorite keywords, this concept is widely known but narrowly...
Geomarketing: Your Local Targeted Ads
We’ve talked in the past about how technology is changing the marketing game. With innovations happening every day, it remains true. Now technology is so advanced that companies can advertise to specific locations. This...
Traditional Strategies of Markets Past
Do you find yourself asking the question: should I start putting money into digital marketing for my business? Spoiler alert: the answer is yes. Are we at Wolf & Key a little bit biased?...
Press Play: Video’s Role in Digital Marketing
90 percent. That’s how many users say that a product video helps them decide on their purchase. 4.6 billion. That’s how many video ads are viewed every year according to a 2019 study. If...
Why You Need Boosted Posts
If you are on any form of social media, chances are you’ve seen a sponsored post or two. After all, each time you open Facebook, you are exposed to 1,500+ stories. Meanwhile, Instagram has...
What to Expect From Your Digital Marketing Agency
Your company is your baby. You’ve put your all into it and you want to work with someone who understands how important it is. So choosing a digital marketing agency can be scary. What...
Digital Marketing Isn’t the Future. It’s Now.
Historically more money has always been spent on traditional marketing than digital marketing. But that’s all about to change. For the first time in history, digital marketing will steal the crown, according to a...
We’re Google Premier Partners. Here’s Why That Matters to You.
Across America, there are less than 150 companies that are Google Premier Partners. Across the state of Colorado, there are only 5. In the marketing industry, this is a highly coveted status. Wolf &...
Inbound Marketing Vs. Outbound Marketing: What’s the Difference?
Inbound Marketing Vs. Outbound Marketing: What's the Difference and Why Does it Matter?
Here's the deal. We're a digital marketing agency and we're damn good at it. We're good at it because we've spent hundreds...
Campaign Types That’ll Fill Your Sales Funnel
Think about how much of the market is online nowadays. A lot, right? Right. So if you want to keep up, you'll need to start hammering out some great campaigns. But how do you make your ads...
