Social Media Trends for 2020
No one can really see the future. But with the power of past trends in our pocket, we can make a few well-educated guesses. We’ve already covered some of the web design trends we...
Lead Generation Through Pay-Per-Click (PPC)
PPC: Sitting Pretty At the Top of the Lead Gen Food Chain
One of the most frustrating things you can experience as a business owner is an ineffective lead generation campaign. Even if you offer...
Video Marketing Matters More Than Ever
Yeah, here’s another blog about video marketing. But what can we say? It works. It works well. So, of course, we’re going to be talking about it. Video marketing saw its rise in the...
Traditional Strategies of Markets Past
Do you find yourself asking the question: should I start putting money into digital marketing for my business? Spoiler alert: the answer is yes. Are we at Wolf & Key a little bit biased?...
Holiday Marketing Trends to Watch
The holiday season is approaching, and as we discussed a couple of weeks ago, this means a whole slew of holiday-inspired ads. But anticipating what will come in this season of massive consumerism is...
Geomarketing: Your Local Targeted Ads
We’ve talked in the past about how technology is changing the marketing game. With innovations happening every day, it remains true. Now technology is so advanced that companies can advertise to specific locations. This...
What’s a Lead Capture Form and How Do You Use it?
Often overlooked, lead capture forms are actually the start to everything you've been wanting for your business — more leads, more clients, more data. No matter what your business size, whether you're a massage...
Quality Score: 3 Reasons It Matters & How To Increase It
Your Google Adwords Quality Score estimates the overall quality of your keywords, ads, and landing pages in relation to one another. This 1 – 10 rating is evaluated primarily at the keyword level, determining the relevance...
Inbound Marketing Vs. Outbound Marketing: What’s the Difference?
Inbound Marketing Vs. Outbound Marketing: What's the Difference and Why Does it Matter?
Here's the deal. We're a digital marketing agency and we're damn good at it. We're good at it because we've spent hundreds...
Find Your Niche – And Market to Them
What is your niche? If you own (or have considered opening) a business, you’ve probably asked yourself this question. Whether you’re an Oregon company selling Bigfoot soap (Oregon has a LOT of Sasquatch sightings),...
