What’s a Lead Capture Form and How Do You Use it?
Often overlooked, lead capture forms are actually the start to everything you've been wanting for your business — more leads, more clients, more data. No matter what your business size, whether you're a massage...
Digital Marketing Isn’t the Future. It’s Now.
Historically more money has always been spent on traditional marketing than digital marketing. But that’s all about to change. For the first time in history, digital marketing will steal the crown, according to a...
Traditional Strategies of Markets Past
Do you find yourself asking the question: should I start putting money into digital marketing for my business? Spoiler alert: the answer is yes. Are we at Wolf & Key a little bit biased?...
How Traditional Marketing Shaped Digital Strategies
We’ve spoken a lot about what makes digital marketing different from traditional marketing. However, that doesn’t mean that traditional strategies didn’t impact the way marketing today works. Without traditional marketing, we wouldn’t have most...
Bullseye: Building a Target Audience
So, we’ve covered the importance of targeted ads on this blog before. We’ve even touched on targeting with your sponsored posts on social media. But understanding who to target is a science of its...
What the H is PPC?
PPC. You’ve heard the term, you’ve heard the context, you know what it stands for (pay-per-click). But, what is it? One of the marketing industry’s favorite keywords, this concept is widely known but narrowly...
Content is King: Content Marketing in the Digital Age
In the ever-changing field of marketing, not everything has stood the test of time. Just because something worked five years ago does not mean that in today’s market it still will. This means constantly...
Quality Score: 3 Reasons It Matters & How To Increase It
Your Google Adwords Quality Score estimates the overall quality of your keywords, ads, and landing pages in relation to one another. This 1 – 10 rating is evaluated primarily at the keyword level, determining the relevance...
The Best Google Ad Extensions & How to Use Them
HOW OUR PPC DEPARTMENT GOT SO AWESOME
The art of online pay-per-click advertising has become a puzzle of ad text, keywords, and search rankings. Even after countless hours of research and optimization, you can still...
Video Marketing Made Easy
Let's talk video marketing, and how to do it well.
There’s a reason videos are everywhere in the marketing world: They work. In fact, 87% of online marketers use video content. In other words, videos are a force...
