Monday, November 18, 2019
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Persuasion in Video Marketing

In the past, we’ve covered how persuasion in copywriting is a powerful tool. But if a picture is worth a thousand words, imagine how strong videos can be. There’s no question that video has...
jocelyn at computer

Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re selling to start changing? In the past few years, there...
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Content is King: Content Marketing in the Digital Age

In the ever-changing field of marketing, not everything has stood the test of time. Just because something worked five years ago does not mean that in today’s market it still will. This means constantly...
Bullseye: Building a Target Audience

Bullseye: Building a Target Audience

So, we’ve covered the importance of targeted ads on this blog before. We’ve even touched on targeting with your sponsored posts on social media. But understanding who to target is a science of its...
Script For Your Marketing Videos

Scripted Out: 5 Tips on Scripting Your Marketing Videos

Video marketing is a tricky science. If your content is too short, it doesn’t get the point across. Too long and you lose the audience. Finding the balance in between can feel like finding...
PPC pay-per-click

What the H is PPC?

PPC. You’ve heard the term, you’ve heard the context, you know what it stands for (pay-per-click). But, what is it? One of the marketing industry’s favorite keywords, this concept is widely known but narrowly...
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Geomarketing: Your Local Targeted Ads

We’ve talked in the past about how technology is changing the marketing game. With innovations happening every day, it remains true. Now technology is so advanced that companies can advertise to specific locations. This...
traditional marketing

Traditional Strategies of Markets Past

Do you find yourself asking the question: should I start putting money into digital marketing for my business? Spoiler alert: the answer is yes. Are we at Wolf & Key a little bit biased?...
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Press Play: Video’s Role in Digital Marketing

90 percent. That’s how many users say that a product video helps them decide on their purchase. 4.6 billion. That’s how many video ads are viewed every year according to a 2019 study. If...
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Why You Need Boosted Posts

If you are on any form of social media, chances are you’ve seen a sponsored post or two. After all, each time you open Facebook, you are exposed to 1,500+ stories. Meanwhile, Instagram has...

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