Monday, January 27, 2020
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Holiday Marketing Trends to Watch

The holiday season is approaching, and as we discussed a couple of weeks ago, this means a whole slew of holiday-inspired ads. But anticipating what will come in this season of massive consumerism is...
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Social Climate and its Impact on Advertising

It’s officially Halloween which means candy, costumes, and an end to all of the Halloween-inspired ads you’ve probably seen. No matter what platform you’ve seen this season-tailored marketing, it’s a great strategy because it...
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Political Climate & Digital Landscaping

By now, you’ve probably already seen ads for the 2020 election season. This is nothing new - for decades politicians have used marketing to promote their campaigns. What is new is the ability like...
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How Traditional Marketing Shaped Digital Strategies

We’ve spoken a lot about what makes digital marketing different from traditional marketing. However, that doesn’t mean that traditional strategies didn’t impact the way marketing today works. Without traditional marketing, we wouldn’t have most...
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Persuasion in Video Marketing

In the past, we’ve covered how persuasion in copywriting is a powerful tool. But if a picture is worth a thousand words, imagine how strong videos can be. There’s no question that video has...
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Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re selling to start changing? In the past few years, there...
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Content is King: Content Marketing in the Digital Age

In the ever-changing field of marketing, not everything has stood the test of time. Just because something worked five years ago does not mean that in today’s market it still will. This means constantly...
Bullseye: Building a Target Audience

Bullseye: Building a Target Audience

So, we’ve covered the importance of targeted ads on this blog before. We’ve even touched on targeting with your sponsored posts on social media. But understanding who to target is a science of its...
Script For Your Marketing Videos

Scripted Out: 5 Tips on Scripting Your Marketing Videos

Video marketing is a tricky science. If your content is too short, it doesn’t get the point across. Too long and you lose the audience. Finding the balance in between can feel like finding...
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What the H is PPC?

PPC. You’ve heard the term, you’ve heard the context, you know what it stands for (pay-per-click). But, what is it? One of the marketing industry’s favorite keywords, this concept is widely known but narrowly...

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