Find Your Niche – And Market to Them
What is your niche? If you own (or have considered opening) a business, you’ve probably asked yourself this question. Whether you’re an Oregon company selling Bigfoot soap (Oregon has a LOT of Sasquatch sightings),...
Holiday Marketing Trends to Watch
The holiday season is approaching, and as we discussed a couple of weeks ago, this means a whole slew of holiday-inspired ads. But anticipating what will come in this season of massive consumerism is...
Social Climate and its Impact on Advertising
It’s officially Halloween which means candy, costumes, and an end to all of the Halloween-inspired ads you’ve probably seen. No matter what platform you’ve seen this season-tailored marketing, it’s a great strategy because it...
Political Climate & Digital Landscaping
By now, you’ve probably already seen ads for the 2020 election season. This is nothing new - for decades politicians have used marketing to promote their campaigns. What is new is the ability like...
How Traditional Marketing Shaped Digital Strategies
We’ve spoken a lot about what makes digital marketing different from traditional marketing. However, that doesn’t mean that traditional strategies didn’t impact the way marketing today works. Without traditional marketing, we wouldn’t have most...
Persuasion in Video Marketing
In the past, we’ve covered how persuasion in copywriting is a powerful tool. But if a picture is worth a thousand words, imagine how strong videos can be. There’s no question that video has...
Conscious Consumers: Marketing to a New Kind of Buyer
In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re selling to start changing? In the past few years, there...
Content is King: Content Marketing in the Digital Age
In the ever-changing field of marketing, not everything has stood the test of time. Just because something worked five years ago does not mean that in today’s market it still will. This means constantly...
Bullseye: Building a Target Audience
So, we’ve covered the importance of targeted ads on this blog before. We’ve even touched on targeting with your sponsored posts on social media. But understanding who to target is a science of its...
Scripted Out: 5 Tips on Scripting Your Marketing Videos
Video marketing is a tricky science. If your content is too short, it doesn’t get the point across. Too long and you lose the audience. Finding the balance in between can feel like finding...
