Copy That: Our Favorite Copywriting Tips
Copywriting. It’s a one-of-a-kind beast. It’s totally different from any other type of writing. It’s an art form where you work to bend the will of your audiences. That might be an exaggeration, but...
The Power of Persuasion in Copywriting
If you’ve ever watched television, you’ve probably seen that Sarah McLachlan commercial to get ASPCA more donations. The one with the heartbreaking song, can you hear it now? “In the arms of an angel,...
