Monday, May 25, 2020
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Personality Matters: Developing a Brand Voice

Your brand. What is it? What color do you see when you think of it? How does it talk? What kinds of jokes does it make? What? A brand doesn’t talk, right?  Wrong.  Your brand needs to...
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How to Network: What it is and isn’t

Networking is Necessary... As much as some of us may not like to admit it. However, we've been to enough networking events to know that they're not all created equally and not everyone is good...
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Wolf & Key’s 2019 New Year’s Resolutions

Happy 2019! It's officially the new year, and you know what that means. We all get to make new year's resolutions that we'll never keep! Hooray! In the spirit of being motivated for a month...
2019 in Digital Marketing. It’s a Wrap.

2019 in Digital Marketing. It’s a Wrap.

Well, it’s been a wild ride this year - for Wolf & Key and for digital marketing as an industry. At the beginning of this year, we took on the term “intentionality,” and we’ve...
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Holiday Marketing Trends to Watch

The holiday season is approaching, and as we discussed a couple of weeks ago, this means a whole slew of holiday-inspired ads. But anticipating what will come in this season of massive consumerism is...
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Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re selling to start changing? In the past few years, there...
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How Your Circle of Influence Changes You

Networking is an incredibly powerful tool in marketing. There are plenty of ins and outs to it. Every person or business you network with has an influence on you. This is known as a...
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The Importance of Brand Loyalty

We’ve spoken before about brand loyalty. But what is it? And, more importantly, why does it matter so much? Well, a great example of two companies that have strong “brand loyalty” is Apple and...
Deceptive Marketing: What to Learn From Fabletics & Savage x Fenty

Deceptive Marketing: The What & Why

Even really, really great marketing can turn out, well, not so great. The company behind Fabletics’ marketing, TechStyle Fashion Group, is in hot water (again) for alleged deceptive marketing. You may remember a few...
Social Proof: What It Is. Why It Matters.

Social Proof: What It Is. Why It Matters.

“Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” Sorry… what? Social proof is huge in marketing. It’s a...

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