Monday, October 26, 2020
Social Proof: What It Is. Why It Matters.

Social Proof: What It Is. Why It Matters.

“Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” Sorry… what? Social proof is huge in marketing. It’s a...
2019 in Digital Marketing. It’s a Wrap.

2019 in Digital Marketing. It’s a Wrap.

Well, it’s been a wild ride this year - for Wolf & Key and for digital marketing as an industry. At the beginning of this year, we took on the term “intentionality,” and we’ve...
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Holiday Marketing Trends to Watch

The holiday season is approaching, and as we discussed a couple of weeks ago, this means a whole slew of holiday-inspired ads. But anticipating what will come in this season of massive consumerism is...
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Locating Locavores: Why Digital Marketing Matters for Local Businesses

More and more often, consumers are choosing to support local businesses and back to their community. This is great news for local business owners because it gives them the opportunity to draw in large...
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Conscious Consumers: Marketing to a New Kind of Buyer

In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re selling to start changing? In the past few years, there...
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How Your Circle of Influence Changes You

Networking is an incredibly powerful tool in marketing. There are plenty of ins and outs to it. Every person or business you network with has an influence on you. This is known as a...
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The Importance of Brand Loyalty

We’ve spoken before about brand loyalty. But what is it? And, more importantly, why does it matter so much? Well, a great example of two companies that have strong “brand loyalty” is Apple and...
taylor

Personality Matters: Developing a Brand Voice

Your brand. What is it? What color do you see when you think of it? How does it talk? What kinds of jokes does it make? What? A brand doesn’t talk, right?  Wrong.  Your brand needs to...
traditional marketing

Traditional Strategies of Markets Past

Do you find yourself asking the question: should I start putting money into digital marketing for my business? Spoiler alert: the answer is yes. Are we at Wolf & Key a little bit biased?...
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Purpose Over Profit: Ad Edition

As Google Premier Partners, the team at Wolf & Key knows what we’re doing when it comes to the ads we produce for our clients. On top of that, we bring our “Purpose Over...

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