Social Proof: What It Is. Why It Matters.
“Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.” Sorry… what? Social proof is huge in marketing. It’s a...
2019 in Digital Marketing. It’s a Wrap.
Well, it’s been a wild ride this year - for Wolf & Key and for digital marketing as an industry. At the beginning of this year, we took on the term “intentionality,” and we’ve...
Holiday Marketing Trends to Watch
The holiday season is approaching, and as we discussed a couple of weeks ago, this means a whole slew of holiday-inspired ads. But anticipating what will come in this season of massive consumerism is...
Locating Locavores: Why Digital Marketing Matters for Local Businesses
More and more often, consumers are choosing to support local businesses and back to their community. This is great news for local business owners because it gives them the opportunity to draw in large...
Conscious Consumers: Marketing to a New Kind of Buyer
In an environment that changes almost daily, marketing professionals are constantly adapting and adjusting to new techniques. But what happens when the buyers you’re selling to start changing? In the past few years, there...
How Your Circle of Influence Changes You
Networking is an incredibly powerful tool in marketing. There are plenty of ins and outs to it. Every person or business you network with has an influence on you. This is known as a...
The Importance of Brand Loyalty
We’ve spoken before about brand loyalty. But what is it? And, more importantly, why does it matter so much? Well, a great example of two companies that have strong “brand loyalty” is Apple and...
Personality Matters: Developing a Brand Voice
Your brand. What is it? What color do you see when you think of it? How does it talk? What kinds of jokes does it make? What? A brand doesn’t talk, right? Wrong. Your brand needs to...
Traditional Strategies of Markets Past
Do you find yourself asking the question: should I start putting money into digital marketing for my business? Spoiler alert: the answer is yes. Are we at Wolf & Key a little bit biased?...
Purpose Over Profit: Ad Edition
As Google Premier Partners, the team at Wolf & Key knows what we’re doing when it comes to the ads we produce for our clients. On top of that, we bring our “Purpose Over...
