Do you find yourself asking the question: should I start putting money into digital marketing for my business? Spoiler alert: the answer is yes. Are we at Wolf & Key a little bit biased? The answer is also yes. That being said, the statistics don’t lie. By the end of this year, more than 50% of ad spend across America is expected to be spent on digital marketing. If you’re just now asking yourself if digital marketing is right for you, you might be stuck in the past. So when is the right time to make the change from traditional marketing, and why is it so important? The answer: yesterday, and for many reasons.
The Past
For hundreds of years, print advertising did its job, and it did as well as it could. While still impactful, traditional marketing is more of a shot in the dark than digital marketing. So, yes, you could keep pouring your money into magazine ads, maybe a radio spot, any of those traditional mediums. You could keep hoping that your ad falls in front of someone who is looking for your product or services. These are all things you could keep doing with traditional marketing. Or you could specifically tailor an audience that you know is already interested in your offer. You could put money into a digital funnel to continue building your business but now, by building it online – you can increase your success by wild intervals. Those are just some of the things you could be doing with digital marketing.
So yes, traditional marketing did (does, whatever you want to say) its job. It brought us to where we are in the world. Wolf & Key aren’t here to disrespect our others. We just know the impact that digital marketing can have. We know because we’ve seen it firsthand.
The Present & Future
Love it or hate it, there’s no getting around the fact that we are living in a digital age. From our marketing strategies to the clothes we wear and the things we buy, the world is always changing. To be as successful as possible, companies need to change with it. Even digital marketing changes and companies like us are responsible for keeping up with it so our clients don’t have to worry. If you’re in the market for a change, reach out to Wolf & Key today. We’ll be your guide through this new frontier.
