What Are You Doing with All Those Emails You Have?
We’re talkin’ email systems today! These guys can be super valuable to your business for a lot of reasons. Promotional content, getting new clients in the door, staying in contact with current clients, and just keeping your email list up to date on happenings in your business.
If, at any point, you collect an email from clients or customers, you should be using it. So what’s the best way to do that?How can you capitalize on this resource you already have in order to grow your business? Which system is the most reliable? Let’s jump in to answer those questions!
Custom Communication: How You Should Be Using an Email System
Email systems will help you reach potential sales efficiently and consistently. They allow you to email just one client, a few, or every contact you have.
Here are a few of our favorite, practical ways to use your email system:
- nurture your clients with auto responders
- newsletters – keep clients up to date with your business and provide free info
- set up drip systems for potential clients and different lists
- abandon email funnels (this particular article deals with abandoned items in an online shopping cart, but it can also be looked at in terms of customers who showed interest in your company but never followed through)
- segmentation: put people into multiple lists from different parts of your sales funnel so you can tailor emails to specific demographics (if you own a clothing company and someone shows interest in men’s clothing, an email system can segment those customers into a certain list to only receive emails about men’s clothing, furthering your chances of actually selling them a product they want).
Where to Start with Email Systems
If you’re just getting into email systems, this all may seem overwhelming. We’d suggest starting simple: just build a list for a company newsletter. If you need an example of an awesome newsletter, you should subscribe to ours here. Hopefully it will give you some ideas for what to do in terms of content and design (not trying to promote ourselves too much, but hey).
With an email system, you can create newsletters in advance, then schedule them to send on a certain day. Your goal is to keep people interested in your product or service and get them to come back to you when they need it again.
For tips on how to write the copy of your newsletter well, check out our post on 3 Tips for Great Copywriting.
Our Email System Top Picks
Not all email services do the same thing. To save you some time, here are our top picks (in no particular order):
If you want good ole’ fashion powerful email marketing with solid integrations and no crazy automation, then Constant Contact is your best bet. It’s easy to use and offers the basics you’ll need.
Mail Chimp is one of the most popular email systems, but it’s a little less user friendly (at least in our eyes). On the upside, it’s super integratabtle and has great automation options.
*the heavens open and angels sing* Active Campaign. Speaking from the perspective of a smaller marketing firm that sends out loads of emails, manages funnels like crazy, and needs the most efficient, in-depth email system available, we like Active Campaign. It offers a full automation system with CRM, SMS, ecommerce integrations, and is just highly integrate-able overall.
If you’re wondering what we use here at Wolf & Key, we partnered with Active Campaign to build out our own customized system that’s attached to everything we put out from our website to our funnels to our newsletter.
How to Get Started
We suggest you check out each of the three systems we offered above. Just pick the one you understand the most and like the best, you really can’t go wrong. Add the emails you have to a campaign, and start pumping out a newsletter that keeps people updated on your company. Make sure you’re organized and consistent with how you choose to label and send your emails, the design and layout of them, and when you send them out. It’ll get you in people’s inboxes frequently but not obnoxiously.
That’s all we’ve got for now. Let us know your thoughts and questions in the comments, and get emailing!